I heard that thing about budgets again today. The one that goes,
"Well if we [insert your country, city, agency or client in place of "we"] had the budgets of _____, we could _____."
It doesn't seem that an eye for greener budget grass is regionally-specific. If-only-our-budget-were-as-big-as syndrome is omnipresent so far in every city that I've visited.
But what if our concern was "if only our idea was as big as...?"