Los Angeles is an incredibly creative community poised for success in today's advertising and marketing world. Because it often manufactures creativity in the consumable form of entertainment and pop culture, the authenticity, legitimacy and quality of the art produced in Los Angeles sometimes comes in to question. Yet, those who fancy themselves talented enough -- in any trade or art form -- flock to Los Angeles to try to climb an invisible ladder to notoriety. I find it safe to presume that the best of the best would actually reside within a population of people who believe themselves good enough to compete in the Los Angeles market.
And they do. In conversation, every shop after agency after freelancer referenced the endless industry resources (both human and production) available in Los Angeles. LA is a destination, when the budget allows, to produce the highest quality of content for anyone in the business. LA agencies just happen to have the benefit of living and working in this environment full-time.
With the best possible tools and resources at your disposal, and an ever-expanding roster of the advertising industry's brightest minds, how could you not succeed?
What exactly is possible when this convergence of creativity resides in your own backyard? When your fellow citizens, your neighbors and the guy you see everyday at the Starbucks on your corner are producers, actors, photographers, directors and musicians; an infinite list of potential people with whom to collaborate in your innovation.
Kong-sized footprints littered the beaches of Santa Monica seemingly haven stomped over a car, reportedly destroyed part of the Studios theme park, tromped through Dodgers Stadium and otherwise terrorized the city leaving true physical Kong-sized marks everywhere. Fictional advertorial newspaper wraps around the LA Times bore headlines such as "Dodger Stadium Heavily Battered," leaving bloggers in an uproar and mainstream news media covering the story as it "developed."
But there wasn't a story developing. There was a campaign building. And the effort necessary to dig swimming pool-sized footprints across the beach? Ruin the Dodgers' field? Smash up the park? And then return it all to order as though a natural disaster had passed through? Just colossal-sized efforts to effectively publicize the large ape's park-side arrival: all in a day's work in LA.
In addition to the creative resources and minds, LA also boasts the cultural mouthpieces that harness the attention of so many of the masses. The U.S. is sadly stricken by celebrity fever, and many other countries tune in sheepishly to the Hollywood tales and dramas, as well. With the attention of its countrymen and women, and those around the world glued to the left coast, the greater LA community also attracts the eyes needed to disseminate the content created by the masters at the source. One celebrity tweet can set a massive movement in motion.
In some ways, it's a well-oiled machine the advertising industry has hardly recognized. But the LA community has, and continues to leverages its community and network for success. Do they have a head start on the rest of us? Or just a horrible imbalanced advantage of omnipresent resources?
Do you or have you worked in the LA advertising industry market? What's your take on the available resources and the effect it has on your work? For those not in LA, do you perceive the market to have an advantage in today's business? Please share your thoughts in the comments below, via Facebook, Twitter or craft your response on your own blog and send the link to firstname.lastname@example.org.